-
Transmedia Speaker – Geekend
Project: On November 11, 2011 I presented at GEEKEND, an annual technology conference held in Savannah, GA. My session focused on using transmedia storytelling strategy and tactics to help better connect... -
Transmedia Storytelling – Thesis Project
Project: Partnered with Boston-based agency George P. Johnson to conduct discovery research on transmedia narratives and develop an internal educational workshop to bring the larger agency divisions... -
Bookmarked! Festival – Social Media
Project: Developing and executing a social media strategy for the Lucy Daniels Center for Early Childhood’s Bookmarked! festival that incorporates social media channels, a hybrid PR campaign... -
Social Media Week NYC 2011
Project: Attended the 2011 Social Media Week located in NYC (SMWNYC). While there I represented the Elon University Interactive Media class of 2011 in addition using social media channels to relay the... -
Earth University – Interactive Media
Project: As part of the iMedia Winter Term project, a group of eight students (myself included) traveled to Costa Rica to work with Earth University to help develop an interactive project from scratch.... -
Kids Game – Interactive Media
Project: Develop an interactive children’s game that helps promote and develop basic spelling fundamentals. The game must also include an appropriate and themed design as well as sounds and interactivity. Tools... -
iMedia Convos on Design – Interactive Media
Project: For my 2010 Visual Aesthetics classwe were tasked with an open-ended final assignment: Create an interactive piece of work that incorporates lessons learned about design, typography and visual... -
National Drivers Test Campaign – PR
Project: 2009 marked the fifth year of the GMAC Insurance annual National Drivers Test (NDT). The campaign was created as a way to test licensed American drivers to see if they would still past a standard... -
Low-Mileage Discount Campaign – PR
Project: In January 2009, GMAC Insurance requested that my agency develop an interactive microsite to help bring awareness to their pay-as-you-go auto insurance program, the Low-Mileage Discount. The... -
Additional Work – PR
During my time in public relations I’ve had the opportunity to work across various industries including healthcare, automotive and consumer. Below include a few additional press releases, case...
