I Can't Wait To | Marketing Campaign

The "I Can't Wait To..." campaign was a national fall recruitment effort. As the Digital Marketing Director, I was responsible for executing the campaign across our social, web, email, and advertising channels. In addition to updating social assets, I created campaign specific content using compelling visuals and strong CTAs to drive traffic to our girl and adult landing page. Additionally, I created geo-targeted, key word specific ads for social and Google Adwords.