National Driver's Test - PR Campaign

What would happen if Americans had to re-take their written DMV state drivers licenses test? Who would pass and who would fail? The National Driver's Test campaign for GMAC Insurance looks to answer this question by surveying over 5,000 drivers and to be awareness to driver education and safety. Worked as PR Assistant Executive on rolling out campaign including writing and distributing interactive media kit, microsite with study findings and driver's test quiz.

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