Geekend 2011 | Conference Speaker

I was a conference speaker at the Geekend 2011 technology and marketing event in Savannah, GA. My session focused on how transmedia storying could be used in marketing departments to better engage customers, create loyalty, and drive sales. Transmedia Storytelling is using multiple channels to weave a story or provide additional information or insight into a story world. Case study examples and thesis research (from my graduate degree) were presented and included Barbie, Old Spice, and Coke Cola

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