Meghan Gargan

EXPERIENCE

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Marketing Director/Executive

Girl Scouts - North Carolina Coastal Pines 

2015 - Present

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• Lead integrated marketing team and oversee all branding, marketing, and communication strategies and tactics for $11M regional division of the preeminent leadership development program for female youth.

• Champion data-driven decisions and building comprehensive 360° view of the customer­­­ to provide increased consumer visibility including tracking end-to-end acquisition and leveraging CRM data and automated workflows to personalize brand experiences across consumer touch points.

• Research market landscape and competitors to report on developing industry trends and create buyer personas for targeted product and service initiatives.

• Serve as business lead for cross-functional work to ensure brand consistency, optimization of key consumer insights and data, and drive demand generation and customer loyalty and satisfaction programs.

• Create and implement strategic marketing and communication plans for internal and external stakeholders across digital, traditional, and broadcast channels including campaign promotions and crisis response plans.

• Develop and oversee annual financial and budget planning, forecasting, and allocation of resources.

• Identify and measure departmental and organizational KPIs and analyze data to determine overall ROI and program success. 

• Own agency and vendor partnerships and oversee creative direction, production, and implementation of multi-channel campaigns and projects.

• Supervise and mentor marketing and communications team members and promote culture of high performance and continuous improvement that values learning and commitment to quality. 

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Digital Marketing Manager/Director

Girl Scouts - North Carolina Coastal Pines

​2012 - 2014

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• Developed and implemented digital content and marketing strategies to achieve key business goals including increasing customer acquisition and retention, growing sales revenue, and expanding brand awareness.  

• Conceptualized and created digital content including copy, graphics, multimedia, and SEO; developed and implemented overarching digital editorial calendar for social media, email, web, and paid advertising.

• Supervised and maintained all web properties via content management systems (Adobe, WordPress, Drupal). Architected, designed, and wrote company website copy to increase traffic by 30%.

• Oversaw and grew social media program including strategy, content creation, and community management resulting in increased community growth (Facebook 270%, Twitter 90%) and campaign amplification (3x reach, 50% increase in sharing and engagement).

• Designed and deployed email marketing programs including marketing automation workflows, seasonal campaigns, and e-newsletters.

• Co-produced traditional print collateral including direct mail pieces, post cards, banners, info graphics, testimonials, and spotlights that could be leveraged for online and offline promotions.

• Coordinated vendor partnerships with agencies, videographers, designers, and web developers.

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Digital Project Manager

Ashe Avenue

Contract ​2012

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• Created interactive strategies that resulted in innovative digital solutions for clients including AOL and Glamour Magazine.

• Led a team of designers and developers to ensure timely and on budget delivery of interactive projects ranging from standard marketing websites and data management solutions to mobile/web apps, and social media.

• Managed large-scale web projects from concept to launch including strategy development, scope of work, project scheduling, budget management, and project workflow. 

• Communicated project objectives and success criteria to internal and external teams while providing direction and support.

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Social Media Strategy Director

Likeable Media

​2011 - 2012

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• Developed and managed innovative social media strategies including consumer promotions, blogger initiatives, and social ad campaigns.

• Oversaw daily content creation and community management to grow social communities and increase fan/follower engagement rates and conversions.

• Integrated social media campaigns with clients’ traditional and digital marketing efforts resulting in increased brand awareness, community growth, and sales.

• Determined KPIs and metrics for success across platforms and developed strategies to meet client ROI expectations.

• Streamlined and managed full project-cycle for social and web applications, promotions, and creative assets.

• Managed a small team with strong emphasis on professional development and career growth.

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Account Coordinator

Loomis Group

2009-2010

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• Developed and managed innovative social media strategies including consumer promotions, blogger initiatives, and social ad campaigns.

• Oversaw daily content creation and community management to grow social communities and increase fan/follower engagement rates and conversions.

• Integrated social media campaigns with clients’ traditional and digital marketing efforts resulting in increased brand awareness, community growth, and sales.

• Determined KPIs and metrics for success across platforms and developed strategies to meet client ROI expectations.

• Streamlined and managed full project-cycle for social and web applications, promotions, and creative assets.

• Managed a small team with strong emphasis on professional development and career growth.

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Assistant Account Executive

Cercone, Brown & Compnay

2008-2009

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• Wrote and pitched press releases, media advisories, op-ed letters, white papers, and case studies to the media.

• Assisted with PR campaigns for the automotive and consumer industries including GMAC Insurance, Sperry Top-Sider and Karhu/Craft.

• Fostered and developed key media relations with editors and publications both print and online.

• Wrote, managed and updated company and client social media.

• Developed micro site for multi-phase PR campaign including writing SEO web based copy and managing multi-media web elements including video, photo, copy, and interactive requests.

• Managed all basic client account administrative duties including campaign memos, meeting reports/agendas and coverage reports.

• Interviewed, hired and coordinated company internship program and managed interns.